creative direction

Good visuals is good business. A brand that stands out connects with its consumers on an emotional level.
My passion for visual storytelling ensures your brand resonates with your audience, from media to impactful brand elements.

illustration + animation

From minimal to realism illustration styles, I have the skills to produce a series of illustrations and animations that visually communicate deep innovative ideas, such as packaging design, product launches, editorial spreads and portrait art.

Hello! I'm Rueby :)

I'm a Creative Director, Illustrator and 2D Animator from Lagos.
I've had over seven years of experience working in diverse creative sectors. I'm deeply passionate about visual storytelling through illustrative work, animation and brand design.As a child, art had always being a dream to me, from fairytale books to striking animations.
Overtime, my diverse experience working as an illustrator, letterer, and animator, has led me to a more thoughtful approach, paving my path to becoming a Creative Director.When I'm not working, I'm catching up on my favorite shows like Love, death & robots, or listening to music and crafting.
I’m a huge fan of Haruki Murakami and Sidney Sheldon books. (psychological thriller is where it’s at ;p)

JADE Illustration & brand assets

In January 2025, the Jade jewelry brand began fleshing out its own unique identity.
A captivating illustration, and brand assets were developed to complement and bring visual communication to the brand. The main purpose for this set is to be used as assets for packaging, as well as visuals and infographics for the Jade's social platforms.The concept of the design was simply to accurately capture the bold yet classy pulse of young consumers, incorporating elements that represent the rich and vibrant nigerian heritage.
The illustration style picks up elements such as the Yellow bus, popularly known as "Danfo", and black girls in Y2K fashion, stunned in bold gold jewelry to outline the overall trendy aesthetic and culture of the brand.

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Lovebox card design

In 2024 LoveBox rolled out an intimate & thoughtful product line, Digital cards.
The LoveBox digital cards are intended to rekindle the sentimental nature of people, reminding them of the joys of receiving a simple card whilst creating an affordable & accessible means of purchase.The rollout started off with developing 120+ themed digital cards that would appeal to a wide range of users, from millennials & boomers to “gen-z”, and would also be distinct from other digital cards by competitors.
We worked with a vibrant color palette, and came up with the humor-inspired cartoon style which accurately convey the brands message and tone.

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